Project Brief
USA TODAY is a strong, bold, reliable brand that produces unbiased, credible news and other content. Indexing well with an older demographic, the USA TODAY brand is misaligned with the share savvy, opinion driven and unaffiliated millennials.
Goals
01 Provide unaffiliated millennials with an intuitive, personalized, mobile first share experience geared towards the lifestyle section of USA TODAY
02 Increase millennial engagement by re-defining the appearance of USA TODAY on social media
03 In the era of fake news, make informative content cool again 😎
Mood board
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